The Firm

Cameron Woo Office 4

CWD’s clientele include many of the world’s leading property developers such as Kerry Properties, Swire Properties, Allgreen Properties, Capitaland Residential, Ho Bee Group, VIG and Mulpha International.

Cameron Woo has been invited to speak at international interior design conferences such as 100% Design, China International Interior Design Cultural Festival, One to One with World Class Designers and Hong Kong International Lighting Fair.

CWD has collaborated with some of the world’s largest consumer and prestige brands such as Dulux, Louis Vuitton and Philips Lighting. Cameron Woo is a panellist on Akzonobel’s Colour Futures and has also been the guest judge and mentor on the hit international interior design reality television show The Apartment TV.

The Founder

Cameron Group

Cameron Woo is a highly awarded and acclaimed Interior Designer born in Papua New Guinea and of Australian Chinese heritage descent. His early appreciation for Design and Architecture came from living on his parent’s tropical plantation in the South Pacific near the beach. Cameron attended the renowned Faculty of Design Architecture & Building at the University of Technology, Sydney and after working for and collaborating with some of Australia’s most celebrated architects and interior designers, he founded his own practice, Cameron Woo Design (CWD), in 2000.

In 2005, he decided to expand into Asia by establishing an office in Singapore in response to the burgeoning demand for design and lifestyle services. Woo’s mandate from clients is clear: to create desire. His approach to design is to integrate the entire environment into a unique lifestyle experience appropriate to the place and to his clients’ shared vision. Although his firm’s celebrated portfolio of projects are as diverse as the countries and cultures it works in, every project is injected with a desirability factor that is keenly sought after internationally.

In November 2017, Cameron was elected as the President of the Interior Design Confederation Singapore (IDCS).

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Design Philosophy


CWD’s mission is to create Desire. As a result, CWD’s founder, Cameron Woo, sees his team of collaborators as Creators of Desire. The design firm is engaged to create some of the most desirable residential and hospitality environments in the world for an international and global clientele.


Part of creating that unique experience is for CWD to extend our expertise from the interior design into bespoke product design to achieve a totally integrated environment and seamless experience. No detail is too small as we have designed large-scale architectural facades to bespoke cabinet pulls. In fact, it is the very presence of these bespoke items that contributes to the sensory experience of desire that we at CWD seek to create.


We believe that that whilst the architecture and interior design are to merge into a holistic solution, the distinction between the two disciplines is clear: the former is to create the destination and the latter is to create the experience. Our solutions are bespoke and the crafted experiences unique.


As we constantly create desirable and unique experiences and products for our clients everyday by way of innovation and creativity, we are recognized as having created the new language of bespoke luxury in Asia. We are the Voice of Luxury in Modern Asia.


The core services that CWD provides for international projects include:

01 Design Research
02 Interior Master Planning
03 Interior Design Counsultancy
04 Interior Architecture
05 Furniture, Fittings & Equipment
06 Product Design
07 Design and Build
08 Sales & Marketing
09 Landscape Design

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